Verity
Noun.
The quality or state of being true, real, or correct.
-eer
Noun-forming suffix.
Occurring originally in loanwords from French (buccaneer; mutineer; pioneer) and productive in the formation of English nouns denoting persons who produce, handle, or are otherwise significantly associated with the referent of the base word (auctioneer; engineer; mountaineer).
The main implication of this is that we only focus on what will really make a difference for our partner brands. And it is a commitment that we take very seriously in our work.
We help brands understand what their real issues and opportunities are, and then help them address them. This means that we often challenge a brief, which doesn't always mean that we get the gig, but it does mean that the work we do win is something that will make a real difference.